"I don’t smoke, I don’t drink, I don’t do drugs and never have done – I’ve always just found a huge amount of satisfaction in making shit. And so in a way, that’s my drug of choice. You get a double hit. You get to make something and you get to sell it to somebody.’" - Dave Buonaguidi talking to Little Black Book in Aug 2016.
Dave Buonaguidi has worked in advertising for over 30 years, founding St. Luke’s, the world's first advertising co-operative and labelled as "the most frightening company on earth" by the Harvard Business Review. He has since worked as Creative Director at Channel 4, founded the advertising agency Karmarama and is Chief Creative Officer of the London office of Crispin Porter and Bogusky. He just recently launched yet another start-up company. In 2003 he created the iconic ‘MAKE TEA NOT WAR’ poster for the anti-war march, which now forms part of the Victoria and Albert Museum collection and also hangs in the Trento Museum of Modern Art.
During a year-long hiatus from the advertising world, Buonaguidi set upon learning a new skill and undertook a screenprinting course, which in turn gave him the freedom to finally find an out-put for the many ideas that had been swimming around in his head.